Dubai, United Arab Emirates, December 13, 2022: The vibrant hue of Viva Magenta, the Pantone Color of the Year for 2023, has dominated headlines since its recent release, and leading luxury American furniture brand, Ethan Allen, has revealed pieces for its collection to seamlessly integrate the color into various interior settings.
The shade, Viva Magenta 18-1750, was identified by The Pantone Color Institute™, a consulting service within Pantone that forecasts global color trends. The institute describes the Color of the Year as “powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and boundaryless shade that is manifesting as a stand-out statement.” According to Pantone Color Institute™, “Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.”
For sectors that depend on shades, knowing the color of the year is vital to ensure products reflect the latest fashion and trends, and as leaders of forward-thinking, iconic furniture, Ethan Allen is among the top influential brands this year to have curated a guide of delicate insertions of Viva Magenta into your interior design just in time with the trend. From the Grace Chair in Hibbert Brick that will inject color boldly to the Pink Orchid Pillow that would do so subtly, one can even opt for the Winterberry Watergarden or Camellia Magnolia Watergarden arrangements that will infuse a year-round beauty of the 2023 Pantone Color into your style and dress a space using next year’s shade.
Alternatively, customize a piece of furniture with the color of the year palette, upholstered pieces can restyle a living space instantly. A fully-immersive experience awaits where customers can work alongside one of Ethan Allen’s expert designers through a complimentary design consultation. A rich selection of the brand’s library of colour reflects the Viva Magenta palette including Vita Crimson, Hibbert Brick and Calvin Claret. The intricate fabrics, detailing, and finishes truly allow personalization of the color of the year and the designer will create a mood board and floor plan which allows clients to visualize every element of their design coming together.
About Ethan Allen
Founded in 1932, Ethan Allen today is a leading international home fashion brand operating throughout North America, Europe, Asia, and the Middle East. The company is vertically integrated from design through delivery, affording its clientele a value equation of style, quality, service, and price that is unique to the industry. In the UAE, Ethan Allen operates under Alabbar Enterprises, the Parent Company for a variety of Retail and Franchise operations based in the Middle East. Ethan Allen opened its first boutique in Dubai 12 years ago. The Design Center in Dubai is located on Sheikh Zayed Road, Al Thanya St. Exit, opposite Times Square, and operates daily from 10AM until 10PM. For more information, please contact 80032823. The Design Center in Abu Dhabi is located on the 1st floor in Yas Mall Abu Dhabi, and operates from 10am until 10pm on Saturday until Wednesday, and 10am until 12 midnight on Thursdays and Fridays.
Website: https://www.ethanallen.ae/
